Business growth is an almost ubiquitous goal for business owners, but without properly preparing for this growth in terms of operations and resources, unfortunately, that endeavor is doomed to fail. That’s why we wanted to touch on how you can scale your business and the technology it relies on.
Let’s talk about why scaling your business is a wiser choice than just growing it.
Scaling vs. Growing
Admittedly, these two terms sound somewhat interchangeable—if your business grows, surely you need to scale its technology to match, right?
Yes, very much so. However, true scalability is a different animal.
Picture a mountain for a moment (there’s a point here, I promise). If you were to climb it, you could just start going up, or you could take a few moments at the bottom to prepare yourself for the ascent and plan a way to make your journey as successful as possible.
The latter option is more similar to scaling your business, creating systems and a company culture that will empower the growth you want to achieve. So, how does one scale a business, as compared to growing it?
How to Scale Your Business
Let’s go over a few ways that you can scale your business to account for its growth.
Take the Time to Get Your Services Right
Realistically, the more polished your business’ services are, the more successful your business will be at selling and providing them to your clients. Having your processes established and ready to go will allow you to scale your business more efficiently and effectively, as compared to trying to expand without an organized approach. Of course, this is not to say that you should stop innovating and improving as time passes—that’s how continued growth happens.
Define Your Objectives and Key Results
Your objectives and key results (commonly referred to as OKRs) are metrics that allow you to keep track of your progress toward your goals. Basically, your ultimate goal takes the place of the objective, with your key results demarking your progress towards this goal.
In the case of scaling your business, your objectives will largely line up with the preparations we referenced above. So, you then need to figure out how your progress will be indicated as you go through your processes toward your goals.
Automate What You Can
Like we said above, a big part of scaling your business will rely on establishing reliable systems for your business to follow. Why not automate these systems to make them all the more reliable? This makes it far easier for your business to sustain these operations over time, allowing them to expand without added stress put on your team.
We’ll Help You Scale Your IT So Your Business Can Follow Suit
The right IT solutions can make your business run more efficiently and more effectively overall. We’ll be here to help you put these solutions into place and maintain them. Give us a call at (831) 758-3636 today to learn more about how we can help.