The digital revolution compelled every firm to reinvent it, or at the very least reassess how it does business. Most big corporations have made significant investments in what is commonly referred to as “digital transformation.” While those investments are expected to exceed $6.8 trillion by 2023, they are frequently undertaken without apparent advantages or ROI. Although there are several explanations for these failures, they are typically the consequence of underestimating the different processes or stages necessary to properly execute a transformation agenda.