A successful business is a growing business, so you should be prepared to grow alongside your profit margin by accommodating for increased operations and resources. Otherwise, you could be putting your future on the line by remaining stagnant for too long. Let’s discuss the difference between scaling your business and growing your business, and especially why scaling might be more important than simply growing it.
Growing vs Scaling
These two might seem similar at face value, but it’s not as simple as scaling your technology to match your business’ growth. True scalability is going to look a bit different.
Imagine that you are trying to climb a mountain. While you could just go right up the side, you’ll be much more successful if you take some time to assess the best way to get from the bottom to the top. Otherwise, you might come tumbling right back down.
This is what scaling your business looks like; you are essentially creating systems that you and your company culture can use to empower and maintain growth long term. How can your organization make this happen, though?
How You Can Scale Your Business
Let’s examine how you can scale your business to account for its growth over time.
Polish Your Business’ Service Offerings
What does your organization offer to others, and how refined are they? The better the service or product you provide, the better your long-term growth will be. If you can iron out the processes associated with these services, you can scale your organization in an efficient and effective way. If you have ever tried to expand with a disorganized approach, you know that it’s hard, and it could be costing you opportunities in the process.
Lay Out Your Goals, Objectives, and Key Results
Your objectives and key results, sometimes called OKRs, will be how you keep track of your progress toward your goals. The ultimate goal will take the place of your objective, and the key result should be what showcases the progress you have made toward that goal.
When it comes to scaling your business, your objectives will mostly coincide with the preparations you have invested in the above steps. To determine your progress toward these goals, consider how well your processes are working toward these goals.
Automate Whenever Possible
If you want your business to flourish, you need to implement reliable systems that will allow your business’ processes and workflows to remain consistent. Automation is a fine way to make this happen, as it takes out the unpredictability of human behavior and user error in favor of more efficient workflows. You can then use the time and resources saved to expand without overworking the rest of your team.
Need a Hand with Scaling Your IT?
With the right IT solutions on your side, you’ll have an easier time scaling your business to accommodate for growth. To learn more about how we can help you get situated with these solutions, be sure to contact us at (831) 758-3636.