04 Jun Twitter is exploring the use of Facebook-style emoji reactions
You remember the uproar that followed Twitter’s decision to replace the stars with hearts (aka likes instead of favorites). You also know that Twitter’s user base has strong opinions about how it wants to interact with tweets. Twitter is now planning another major shift in this area, which might upend everything yet again. Throughout the month, the firm has been polling customers. This enables them to see how they feel about a bigger variety of emoji-style reactions.
A Twitter representative stated in the study, “We’re exploring ways for individuals to express themselves in conversations happening on Twitter. ” Twitter’s survey specifically offered a few distinct sets of reaction emojis. All of them contain the heart (like), laughing face with tears (funny), pondering face (interesting), and weeping face (sad).
It then offered various variations on this basic set, such as expressing “amazing” with either the startled face or fire emoji or expressing “support” with either the hug emoji or raised hands.
Twitter is exploring by allowing users to signal whether they like or dislike a tweet. They can do this by using a thumbs up or thumbs down, a green or red “100” to signify “agree” or “disagree,” or a green up arrow icon or a red down arrow icon, akin to Reddit’s upvote and downvote processes.
The survey questions revealed that Twitter is aware of the difficulties associated with introducing emoji replies that may convey negative feelings. It questioned respondents how they would utilize a downvote or dislike. For example, whether they would use the reaction instead of reacting to a tweet, or if they would also downvote irrelevant or offensive tweets.
Twitter also inquired about how users would react if their own tweets were downvoted, and whether this would deter them from tweeting in the future, or if they would view it as “constructive” feedback on their material. (Ha!)
Twitter-introduction of Reactions:
The company realizes that the introduction of reaction sets may have a significant impact on how users interact with Twitter content and that it may even lead to a decline in Twitter usage if people become overly anxious about their tweets being downvoted.
However, the up and down vote mechanism — whether in the form of thumbs, arrows, or anything else — is still a popular method to interact with material on the internet. Among other things, Reddit and other discussion sites, as well as YouTube, Imgur, and Pandora, to mention a few. Meanwhile, thanks to Facebook’s influence, a simple “thumbs up” signal has grown in popularity. Today’s like button can take the form of an arrow, a heart, or simply a box to click. For example, when you label an Amazon.com user review as “Helpful.”
The use of expanded emoji reactions has gained in popularity since Facebook’s emoji reaction set debuted in 2015. Since then, other social network sites, such as LinkedIn, have followed suit. Twitter included emoji reactions to its direct messages (DMs) last year (direct messages). Additionally, Twitter polled users on how they thought emoji reactions should be shown.
Twitter told TechCrunch that the work done in the reaction space is exploratory. It’s only running this survey now because it’s thinking about how people can add more nuance to the conversations. They’re having, and how readers will be able to better understand the additional context by doing so. Twitter further clarifies that the new emoji reactions to replace the “love” emoji are not designed.
In spite, Twitter hasn’t fully developed or tested its emoji reaction set. It appears to be on its way. “We’ll have something for you soon,” Twitter Chief Design Officer Dantley Davis said in response to a user’s recent request to test emoji reactions outside than just hearts.