The Pandemic Has Forced a 'Digital Pivot' That's Paying off for Companies

The Pandemic Forced a ‘Digital Pivot,’ Which is Paying Off for Businesses

digital pivot

Are you completely satisfied with your employment right now? Strangely, you should probably thank COVID-19. The Pandemic Forced a ‘Digital Pivot,’ Which is Paying Off for Businesses. Skynova (a digital invoicing provider) conducted a new study of 1,030 employed employees in the United States to examine “perceptions of firms’ digital transformations owing to COVID-19.” It showed some fascinating statistics regarding sales, staffing, and even which social media platforms are being used to keep businesses afloat.

The first question (see infographic below) is about how organizations and sales have changed as a result of the Pandemic which forced a ‘Digital Pivot,’ which is Paying Off for Businesses. With so many organizations switching to remote staffs—34 percent of those polled indicated their sales had improved significantly. This aligns with 74 percent of businesses moving substantially more online than they were before to COVID.

the digital pivot of jobs


It’s worth mentioning that the size of the company matters, with companies of 50 to 99 employees reporting a larger percentage of better or much better sales (46%). The same group is undergoing the most significant digital transition, with more individuals engaging in more online activities (81%).

Some of that improvement could be attributed to what firms are focusing on. They transition to more digital activities, such as 57 percent indicating improving customer experience is a top priority. That is the top priority for all sizes of businesses. It appears to be the highest for firms with fewer than ten employees.



Using existing social networking and media-sharing platforms is one of the ways companies are expanding their digital reach. It’s not a surprise that businesses of all sizes appear to be focusing their efforts on Facebook first—after all, that’s where the majority of people are. As a result, 65 percent of businesses focus on Facebook, with the number increasing as the number of employees in the company decreases. Instagram (49 percent), Twitter (43 percent), and YouTube (43 percent) look to be the runner-ups (40 percent). Pinterest and Snapchat, both at 12%, are at the bottom of the list.

Social Media


This takes us back to our initial question: Does working from home during a pandemic provide you with professional satisfaction? According to the data, 40% of respondents were somewhat satisfied, while 57% were really delighted! Only 3% of respondents questioned expressed dissatisfaction with their jobs.

It appears that technological proficiency is important. Employees who believed their company was not proficient at all had a significantly greater swath of dissatisfied workers—a whopping 19 percent. That number decreases as proficiency increases, which is the key point for all businesses: Get your digital infrastructure in order, including training your employees and it may pay you in a happier, more loyal workforce.

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